Any marketing professional knows the importance of image and design in all their creations, content, landing page, baners, etc., hence it is very important to know about graphic design programs.
You do not need to be a designer to be trained and updated in the use of the most commonly used and used graphic design programs.
Logically learning to use a graphic design tool does not make you a designer, but it will help you improve your digital content from a visual prism.
Well, we are not going to mess, and then we will see the free and paid graphic design programs that are currently used by both designers and design enthusiasts.
Payment Graphic Design Programs
Undoubtedly Adobe Photoshop CC is one of the best graphic design programs and an essential tool for any designer.
Year after year there are more professionals who have been seduced by this great design tool, for example for a digital marketing professional it is absolutely essential.
I am not going to lie to you, it is my favorite design tool and with which I make the design of almost all the images and infographics of the blog, although lately I am doing the infographics with Adobe Illustrator.
What is Adobe Photoshop used for?
With Adobe Photoshop we can create, edit and improve photographs, illustrations and 3D images.
It is also used for the design of web pages and the design of applications for mobile devices.
Price: € 12 per month and includes Adobe Lightroom CC, as well as 20 GB of cloud storage.
2.- Adobe Ilustrator
Adobe Ilustrator is the most used tool for vector work with images and for illustrations.
There is another well-known tool and also used for vector design such as Corew Draw, but since most designers prefer to work with Mac and Corel is only available for Windows, the vast majority of designers opt for Adobe Illustrator.
What is Adobe Ilustrator used for?
With Adobe Ilustrator we can create logos, icons, drawings, typographies and illustrations for print editions, the web, videos and mobile devices.
Price : € 12 per month and includes Adobe Lightroom CC, as well as 20 GB of cloud storage.
3.- Adobe Indesign
Adobe Indesign is a professional tool for layout and text composition, you can create pages with several columns, elegant typography, and sophisticated images, tables and graphics.
Create digital magazines, electronic books and interactive online documents that attract viewers with audio, video, slides and animations.
Adobe InDesign makes it easier to manage design elements and quickly provide immersive experiences in any format, from EPUB and PDF to HTML.
What is Adobe Indesign used for?
Adobe Indesign is used to create folders, posters, flyers, books, eBooks, newspapers, magazines, interactive PDFs and much more.
Price: € 12 per month and includes Adobe Lightroom CC and Adobe Photoshop CC, as well as 20 GB of cloud storage.
4.- Corel Draw
Corel Draw is a classic of graphic design and has often renewed over time. The truth is that the 2018 version makes it a program to take into account.
CorelDRAW is a program created by the Corel Corporation and serves to work with vector drawing, facilitating the creation of useful objects, such as logos and digital illustrations.
It is one of the most used graphic design payment tools in Windows.
What is Corel Draw used for?
CorelDRAW is the most used at the level of printers, digital printing, plotter, signage, fashion design, etc.
It is also widely used in education for example, a few years ago Russia bought a million licenses of CorelDRAW to teach in secondary schools.
Depending on the country, Corel Draw can become the most used graphic design program, even above the Adobe suites, but it also depends a lot on the professional sector you move.
Price: € 699. Its price is high and it does not have a monthly payment version as Adobe.
PaintShop Pro 2019 is an affordable and intuitive alternative to Adobe Photoshop.
You can edit and design photos, create photo animations, edit RAW images and much more.
You will have access to a premium animation, painting and photo editing software, such as PhotoMirag Express, Painter Essentials 6, Perfectly Clear 3.5 and Corel AfterShot 3 and, in addition, an independent collection of brushes, textures and backgrounds.
What is Paint Shop Pro 2019 used for?
With PaintShop Pro 2019 you can make photo animation, photo painting, intelligent image correction, RAW photo editing, creative content and much more.
Price : € 89.99 + PhotoMirage Express, Painter Essentials 6, Perfectly Clear 3.5 SE and Corel AfterShot 3
Free Graphic Design Programs
Programs to create or edit photos Free
Gimp is an alternative to Photoshop Free and free with the you can edit or retouch photos and compatible with PC, Mac and Linux.
- Work with psd files by layers.
- It has a large number of tutorials and resources.
- It has a forum to ask questions and is a space to chat with other Gimp users.
I recommend this article where you will find 1 0 similar programs to Photoshop online and free .
Canva is a well-known free photo editor that we can use online. To use Canva you need to register.
The free version of Cava allows you to:
- Two folders to organize your designs.
- Up to 10 team members, free.
- 1 GB of storage for photos and materials.
- Access to more than 8000 templates.
3.- Photo Pos Pro 3
If you are looking for an easy-to-use ultra-simple photo editing tool, look no further …
Photo Pos Pro is completely free and you can install it on any Windows computer.
4.- Pixlr Editor
Pixlr Editor is a simple way to create and edit your photos without having to install anything and completely online.
- Very easy to use
- Requires to have Flash Player installed to use it.
- Multi-language Translated into a large number of languages.
- It allows you to work in multilayers.
- The only downside I see that I think is that it abuses a bit of advertising.
Programs to create or edit vectors Free
1.- Gravit Designer
Gravit Designer is a perfect platform for designers.
It joins the Gravit Designer family, this fantastic cross-platform application for vector design.
It doesn’t matter if you need to work with vector images, icons, you are thinking of building a website, a mobile application, you need UI design or just create presentations with art concepts. Gravit Designer for Windows is the application that you must install on your PC, and the best for free.
Vectr is a multiplatform vector graphics editor and also free that is easy to use and is intended for beginners, although it can very well be used by advanced users looking for a simpler tool.
It works on Windows, Linux, macOS and from the web thanks to its extension for Chrome.
SVG-edit is an online application that allows us to edit vector graphics and offers us the most basic functions and tools to create our own designs without the need to install any program on our computer.
SVG-edit is a free and open source web graphics editor based on the web. It can be used to create and edit scalable vector graphics images from a web browser
Inkscape is a professional graphic vector editor for Linux, Mac OS X and Windows. It is free and open source .
Inkscape is a good alternative because it has the same capabilities of Illustrator and CorelDraw, the programs par excellence for managing vector files.
Inkscape is a free, open source and free program. It is available for Windows, Mac and Linux.
Best apps to retouch photos for mobile
For many years now, many mobile phones are replacing digital cameras with the high quality with which they are taking the photos (it also depends on what the case is), so many times what we want is to be able to edit the images at the moment .
That is why I have also seen it necessary to create a section with different APP to retouch free photos.
VSCO is an application to retouch photos with the mobile quite popular especially for people who use Instagram more and also has its own community of photographers.
Some of its characteristics include:
- It allows you to edit specific areas of an image (without affecting the rest).
- Apply different filters to improve the image or apply it only to specific areas.
- Combine two photos to play with opacity and brightness.
Another of the applications that Adobe has is Lightroom that mainly serves (as its name says) to improve the light of the images.
Among other things you can:
- Better illuminate your photos.
- Play with contrast and colors.
- Improve focus
The only drawback is that if you want to access the most PRO functions if you have to pay, but with the free version to mess with it, it sure suits you.
Afterlight is another app to modify photos very simple to use that also has a lot of cool filters that you will surely like.
Some of its features are:
- It has tools to adjust your images and fit perfectly.
- In total there are more than 50 filters that you will be able to use.
- It has many textures and frames.
- You can also crop images and flip them.
For finishing now and so that you do not get overwhelmed seeing so many tools, I will also recommend Snapseed, one of the best app to edit photos that I know for the large number of functions that it integrates.
It is available for both iOS and Android, so you have no excuse to try it.
The functions that can come in handy are:
- You can open files in JPG, but also in RAW.
- It has a brush to selectively filter part of the image.
- Adjustments to improve exposure and color automatically.
- You can correct the perspective of the images.